Azalea Capital invests in Pickle Juice®

GREENVILLE, SC – Azalea Capital is pleased to announce its recent investment in The Pickle Juice Company (“Pickle Juice®”), a high-growth functional beverage brand based in Mesquite, TX. This investment will support Pickle Juice® in accelerating product innovation, scaling operations, and expanding its global distribution.

Pickle Juice® is known for its scientifically validated formulations designed to prevent muscle cramps and rapidly replenish electrolytes. Sugar-free, caffeine-free and made without artificial ingredients, Pickle Juice® contains up to 10 times the electrolytes of traditional sports drinks. All products are self-manufactured at a USDA Organic-certified facility in Mesquite, TX. The current product lineup includes Original Pickle Juice®, Chili Lime Pickle Juice®, and Pickle Juice Chaser®, available in formats ranging from 2.5 oz. shots to 1-gallon containers.

With a growing footprint across retail, e-commerce, and specialty channels, Pickle Juice® products are now available in more than 13,000 locations across the U.S., Canada, Australia, and South Africa.  A multi-channel presence and loyal customer base position the brand for continued expansion into adjacent health and wellness categories.

As part of the transaction, Filip Keuppens has been appointed Chief Executive Officer following his tenure in a senior leadership role. Michael Stoeckle, former President of Antelope Pet and a co-investor in the transaction, has been named Chairman of the Board. Stoeckle previously partnered with Azalea during its investment in Ark Naturals and brings a proven track record of scaling consumer brands through omnichannel strategies and operational excellence.

“We’ve built strong momentum by offering a differentiated, high-performance hydration solution that is trusted by athletes, trainers, wellness advocates and everyday consumers alike,” said Keuppens. “Azalea shares our values and is committed to our long-term growth plans.  Their philosophy is rooted in relationships based on trust and transparency to build a sustainable business, making them a natural fit for the future of Pickle Juice®.  With Azalea’s strategic support and Michael’s experience, we are well positioned to capture the growing demand for functional, clinically effective beverages.”

For more information, please contact Ed Stein, Director of Business Development at Azalea Capital (estein@azaleacapital.com).

About Azalea Capital 

Azalea Capital is a private investment firm headquartered in Greenville, SC. Azalea partners with entrepreneurs, management teams, and family-owned companies by providing investment capital and operating expertise to enhance the long-term value and growth prospects for each investment. Azalea’s primary focus is to invest in companies located in the Southern and Midwest regions of the U.S., which operate in the Food, Consumer, Ag, Pet, and Industrial markets.